Helping Women Start and Grow Their Business (on a budget)
Helping women turn dreams into businesses with branding, marketing & strategy that works.
Everything you need to go from side hustle to thriving business—without the overwhelm, fluff, or expensive guesswork.
Ready To Start
YOUR BUSINESS?
Build a BUSINESS + brand you believe in.
Hi, I’m Erin—your branding BFF + business hype-woman.
The heart (and strategic brain) behind Starting Her Business.
Over the past 7+ years (let’s not forget the 20+ agency-side), I’ve helped women turn their passions into profitable, strategic brands that don’t just look pretty—they actually work. I’ve coached coaches (yep), guided creatives, and helped service-based solopreneurs cut through the chaos to build businesses that feel like them and perform like pros.
I launched Starting Her Business because I kept seeing way too many smart, talented women stuck in the hustle, burning time, cash, and energy on things that didn’t move the needle. The problem wasn’t their talent—it was the noise, the overwhelm, and the lack of clear, honest guidance.
That’s where I come in.
I mix real business, brand + marketing strategy with budget-friendly no-fluff tools, templates, and courses that actually help—without the pressure, the jargon, or the pushy “you need this or else” energy.
My job? To help you build your business on your terms, in a way that feels aligned, doable, and (dare I say) fun.
Launching something new? Pivoting your offer? Ready to finally make it real? I’ve got you.
how Starting Her Business
Can Help You
Build a business + brand you believe in.
✔️ Strategy First, Always – I help focus you on building a strong foundation so your business isn’t just pretty—it’s profitable and sustainable.
✔️ Education Over Templates – I won’t hand you cookie-cutter answers. I’ll teach you how to make branding, marketing, and growth decisions that fit your vision, audience, and goals.
✔️ Built for Busy Women – No jargon. No overwhelm. Just clear, doable steps you can follow at your own pace, with guidance every step of the way.
✔️ Authenticity at the Core – Your business should reflect you. Through this process, you will uncover your values, voice, and story, so your brand feels aligned, authentic, and magnetic.
✔️ Budget-friendly – Starting out doesn’t mean you need to hire a designer, developer, or spend more than you are making. If you’re willing to roll up your sleeves, I can help you build your business + brand at a fraction of the cost!
Do you need a business + brand BFF? That’s Me!
It’s time for you to invest in yourself.
Hey, you…
You’ve been piecing things together, watching all the tutorials, second-guessing your logo, and wondering if you’re “doing it right.”
I’m here to hand you the clarity, confidence, and creative direction you’ve been craving—without the fluff, without the overwhelm, and definitely without those one-size-fits-no-one templates that suck the soul out of your brand.
Are you ready to start?
start HERE.
to GET where you want to be
These aren’t just resources + workbooks and education offerings—they are your roadmap to clarity, confidence, and a brand that actually does the thing. You know, the thing that helps you achieve your dreams and goals.
Whether you’re just starting out or finally ready to get serious about showing up like the pro you are, these tools were made to help you ditch the second-guessing, cut through the noise, and build a business that feels right and works hard.
Inside, you’ll find straight-up guidance (no fluff), simple steps (no overwhelm), and the kind of support that makes you feel like, “Okay—yes. I can totally do this.”
The time to start YOUR business is now.
business
Resources
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Resources
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Resources
Read the blog
it’s full of great ideas, tips, proven strategies and stuff you can use
Small Wins, Big Confidence: Why Women Entrepreneurs Need to Celebrate More
When you work for yourself, it’s easy to miss your wins. You’re one person doing the job of many—CEO, marketer, accountant, customer service, operations, IT, and coffee runner—and in the constant...
7 Reasons to Start Your Business Now
If you’ve been sitting on an idea, dreaming of starting your own business, but something keeps holding you back—this is your sign. Now is the time. Whether it’s fear of not being ready, the...
Building a Strategic Brand
When you’re moving from side hustle to full-time business, your brand isn’t just your logo or your Instagram feed. Your brand is the story your business tells, and strategy is the glue that holds...
52 Weeks of Motivation
Each week, you'll receive a motivational note in your inbox reminding you that you can do this your way.
SHB emails also include business-building tools, blog posts, inspiring interviews, behind-the-scenes lessons, and stories from real women making it happen.