Let’s build something you’re proud of.
I’m here for the women ready to stop second-guessing and start building. Whether you’re leaving your career to start something new, turning a side hustle into your full-time gig, or finally turning that skill or idea into a business, these resources were made for you.
This isn’t just about starting a business—it’s about building a life that feels like yours. I’ve created these tools to help you cut through the noise, clarify what matters, and move forward confidently. Because you deserve a business that’s not only profitable, but meaningful, sustainable, and yours.
Ready? Let’s go build it.
her BUSINESS STARTER
A no-fluff workbook for women ready to build what’s next.
If you’re thinking about starting a business or have already taken a few steps but feel unsure of what to do next, this workbook was made for you. This guided workbook helps you go from “I have an idea…” to “I know exactly what I’m building—and why.”
This is for you if:
- You’re feeling a spark of something more, but don’t know where to begin
- You’ve got a side hustle (or dream) ready to grow
- You want to build something real, meaningful, and truly yours
By the end, you’ll have a clear brand foundation you can build on — ready to use in your website, social media, and marketing.
With this workbook:
- You’ll clarify the deeper reason behind your business—your fuel, your foundation, and your filter when things feel messy
- You’ll identify the problem you solve and how your unique skills and story offer a solution that fits with who you are
- You’ll stop spinning and start doing! You’ll create one simple, doable offer you can launch with confidence (even if you’re just getting started)
her BRAND BUILDER
Build a brand that feels like you — and grows with your business.
This workbook guides you step by step through the essentials of building a brand with meaning: from choosing your brand colours and fonts to defining your mission, values, and the story behind your business.
This is for you, if:
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You’re starting a new business and want to get your brand right from the start
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You’ve been winging it and are ready to look as professional as you are
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You want your brand to reflect who you are and what you stand for
What you’ll get:
- Simple, guided exercises to help you shape your brand identity
- Worksheets to map out your vision, mission, and messaging
- A quick guide to colour meanings so you can pick with confidence
- Practical tips to help you stand out and connect with the right people
starting a business should be fun. and it shouldn’t break the bank
CREATING her NICHE
Find your focus.
Grow your business with clarity and confidence.
This workbook helps you get clear on who you’re here to help, what you offer, and why people should choose you. Because when you know your niche, you stop second-guessing yourself and start building with purpose.
This is for you if:
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You have lots of ideas, but don’t know where to start
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You’re tired of feeling scattered or unsure about what you’re offering
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You want to build a business that fits your skills and your lifestyle
What you’ll get:
- Guided exercises to help you define your ideal customer
- Prompts to help you stand out from the competition
- Tips to help you turn your skills into a sellable offer
By the end, you’ll have a clear niche, so you can show up with confidence and attract the right people to your business. Let’s get focused. Your business starts here.
how Starting Her Business
Can Help You
Build a business + brand you believe in.
✔️ Strategy First, Always – I help focus you on building a strong foundation so your business isn’t just pretty—it’s profitable and sustainable.
✔️ Education Over Templates – I won’t hand you cookie-cutter answers. I’ll teach you how to make branding, marketing, and growth decisions that fit your vision, audience, and goals.
✔️ Built for Busy Women – No jargon. No overwhelm. Just clear, doable steps you can follow at your own pace, with guidance every step of the way.
✔️ Authenticity at the Core – Your business should reflect you. Through this process, you will uncover your values, voice, and story, so your brand feels aligned, authentic, and magnetic.
Read the blog
it’s full of great ideas, tips, proven strategies and stuff you can use
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7 Reasons to Start Your Business Now
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Building a Strategic Brand
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52 Weeks of Motivation
Each week, you'll receive a motivational note in your inbox reminding you that you can do this your way.
SHB emails also include business-building tools, blog posts, inspiring interviews, behind-the-scenes lessons, and stories from real women making it happen.