hi, I’m Erin.
Brand Strategist. Marketing Mentor. Business BFF.
I’m a brand strategist, marketing expert, and the woman behind Starting Her Business. But really… I’m your go-to business BFF who gets what it feels like to want more… more freedom, clarity, and ease.
For years, I built polished, high-performing brands for agencies, entrepreneurs, and big-name clients, but deep down, I knew I wanted to use my skills for something more meaningful.
So, I walked away from the agency world to do what lights me up most: Helping women turn their ideas into real, profitable, aligned businesses—without the burnout, big budgets, or BS.
Follow me →
my why: STARTING HER BUSINESS
BECAUSE I WANT TO SEE YOU SUCCEED
I have seen too many women stuck in hustle mode. Talented women. Purpose-driven women. Women with incredible skills and ideas—but no clear roadmap, wasting time (and money) trying to DIY their way through branding and business.
So, I created Starting Her Business: a no-fluff, all-heart space where women like you can stop second-guessing and start building. I blend real marketing strategy with honest advice, step-by-step tools, and zero gatekeeping—so you can create a business that fits your life, your voice, and your version of success.
What I believe.
You don’t need to be everywhere—you need to show up the right way and a way that feels comfortable to you.
You don’t need a business that drains you—you need one that fuels your purpose, your bank account, and your freedom.
If you’re ready to turn your passion into a brand that feels like you—and build a business that finally starts working for you—I’m your business BFF.
Phineas. Recued from the streets of Greece. He doesn’t always wear ties. But when he does, they are fancy ties.
Because business is better when it feels like friendship. Right?
DOGS OR CATS?
Dogs. All day, every day! Especially rescues!
CURRENT CRUSH? (OTHER THAN MY HUSBAND, OF COURSE!)
Rip Wheeler + Tom Hardy.
WHISKEY OR WINE?
Red. Bold. Italian. Smooth and one that pairs well with brainstorms!
Business + branding support with BFF energy.
COFFEE OR TEA?
Green tea with lemon with lunch.
MY SUPER POWER?
IF I WASN’T DOING THIS?
start HERE
It’s not your logo
Starting Her Business is your go-to roadmap for building a business + brand that’s authentic, aligned, and totally you. No fluff. No jargon. Just step-by-step guidance to help you show up like a pro and build a brand that feels as good as it looks.
The Brand Builder’s Guide
Build Your Brand From the Inside Out
Build a brand that feels like you and attracts the clients you want. This isn’t just another branding workbook—it’s your complete guide to building a brand that actually works. The Brand Builder’s Guide walks you through the exact steps to uncover your unique voice, define your visual style, and create a magnetic online presence that turns heads and builds trust.
52 Weeks of Motivation
Each week, you'll receive a motivational note in your inbox reminding you that you can do this your way.
SHB emails also include business-building tools, blog posts, inspiring interviews, behind-the-scenes lessons, and stories from real women making it happen.