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Small Wins, Big Confidence: Why Women Entrepreneurs Need to Celebrate More
When you work for yourself, it’s easy to miss your wins. You’re one person doing the job of many—CEO, marketer, accountant, customer service, operations, IT, and coffee runner—and in the constant motion of running your business, those moments of...
7 Reasons to Start Your Business Now
If you’ve been sitting on an idea, dreaming of starting your own business, but something keeps holding you back—this is your sign. Now is the time. Whether it’s fear of not being ready, the pressures of everyday life, or a nagging voice...
Building a Strategic Brand
When you’re moving from side hustle to full-time business, your brand isn’t just your logo or your Instagram feed. Your brand is the story your business tells, and strategy is the glue that holds that story together. These are the foundational...
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her BUSINESS STARTER
A no-fluff workbook for women ready to build what’s next.
If you’re thinking about starting a business or have already taken a few steps but feel unsure of what to do next, this workbook was made for you. This guided workbook helps you go from “I have an idea…” to “I know exactly what I’m building—and why.”
This is for you if:
- You’re feeling a spark of something more, but don’t know where to begin
- You’ve got a side hustle (or dream) ready to grow
- You want to build something real, meaningful, and truly yours
By the end, you’ll have a clear brand foundation you can build on — ready to use in your website, social media, and marketing.
With this workbook:
- You’ll clarify the deeper reason behind your business—your fuel, your foundation, and your filter when things feel messy
- You’ll identify the problem you solve and how your unique skills and story offer a solution that fits with who you are
- You’ll stop spinning and start doing! You’ll create one simple, doable offer you can launch with confidence (even if you’re just getting started)
her BRAND BUILDER
Build a brand that feels like you — and grows with your business.
This workbook guides you step by step through the essentials of building a brand with meaning: from choosing your brand colours and fonts to defining your mission, values, and the story behind your business.
This is for you, if:
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You’re starting a new business and want to get your brand right from the start
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You’ve been winging it and are ready to look as professional as you are
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You want your brand to reflect who you are and what you stand for
What you’ll get:
- Simple, guided exercises to help you shape your brand identity
- Worksheets to map out your vision, mission, and messaging
- A quick guide to colour meanings so you can pick with confidence
- Practical tips to help you stand out and connect with the right people
CREATING her NICHE
Find your focus.
Grow your business with clarity and confidence.
This workbook helps you get clear on who you’re here to help, what you offer, and why people should choose you. Because when you know your niche, you stop second-guessing yourself and start building with purpose.
This is for you if:
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You have lots of ideas, but don’t know where to start
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You’re tired of feeling scattered or unsure about what you’re offering
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You want to build a business that fits your skills and your lifestyle
What you’ll get:
- Guided exercises to help you define your ideal customer
- Prompts to help you stand out from the competition
- Tips to help you turn your skills into a sellable offer
By the end, you’ll have a clear niche, so you can show up with confidence and attract the right people to your business. Let’s get focused. Your business starts here.
52 Weeks of Motivation
Each week, you'll receive a motivational note in your inbox reminding you that you can do this your way.
SHB emails also include business-building tools, blog posts, inspiring interviews, behind-the-scenes lessons, and stories from real women making it happen.