If you’ve been sitting on an idea, dreaming of starting your own business, but something keeps holding you back—this is your sign. Now is the time. Whether it’s fear of not being ready, the pressures of everyday life, or a nagging voice whispering, Who do you think you are?—we see you.
I know exactly what it feels like to stand at the edge of a big decision. And I also know the freedom and fulfillment waiting on the other side. That’s why I created smart, accessible guides, workbooks, and resources to make your next step not just possible, but powerful.
So let’s dive into the top 7 reasons why now is the time to start your business.
1. The World Is Finally Paying Attention to Women Entrepreneurs
We’re living in a cultural shift. From venture capital to media exposure, the world is waking up to the value of women-owned businesses. Movements like Women-Owned Wednesday, government grants for female entrepreneurs, and global campaigns supporting women in business mean there’s never been a more supported time to launch.
More women are starting businesses than ever before—and more investors, consumers, and media outlets are seeking to amplify female voices. Don’t wait for the moment to pass. Step into it.
2. You Don’t Have to Be 100% Ready to Start
Spoiler alert: no one ever feels completely ready. And if you’re waiting for a time when your schedule clears, your confidence peaks, or your plan feels perfect, you’ll be waiting forever.
Starting before you’re “ready” allows you to grow with your business. Real clarity comes from action—not planning alone. With the right support and tools (like my step-by-step strategy guides), you can build confidence as you build.
3. Imposter Syndrome Doesn’t Mean You’re Not Capable
If you’ve ever thought, “I’m not experienced enough,” or “Someone else is already doing this better,”—you’re not alone. Imposter syndrome is especially common among high-achieving women. But it’s not a sign to stop—it’s a sign you care deeply.
Your unique voice, background, and approach are exactly what your future clients need.
You don’t need to be the loudest, most polished, or most followed. You just need to start.
4. The Longer You Wait, the Harder It Feels
Waiting often leads to more fear, more doubt, and more overthinking. But taking small steps—like choosing your niche, outlining your first offer, or setting up your brand foundation—builds momentum.
I’ve designed easy-to-use, smart workbooks and business tools to help you move forward even when it feels scary. You don’t need a 50-page business plan. You need a next step. I’ll help you find it. (Check out my resources!)
5. The Job Market Isn’t Getting More Secure—But You Can Be
Let’s be real. Corporate layoffs, economic instability, and the rising cost of living are reshaping how we think about “security.” The traditional 9-5 doesn’t always offer the stability it once did.
Starting your business gives you the opportunity to create multiple income streams, work on your own terms, and build something that’s truly yours. Financial independence is a strategic move—not a fantasy.
6. Your Life Experience Is a Competitive Advantage
You don’t need to be in your 20s, tech-savvy, or business-trained to succeed. In fact, women in their 30s, 40s, 50s, and beyond are among the fastest-growing group of entrepreneurs. (I was in my 40s when I left my career to start my biz!)
Why? Because they bring life experience, resilience, emotional intelligence, and a strong sense of purpose. If you’ve spent years building a career, raising a family, or supporting others—it’s not too late to build something for you.
7. Starting Small Is Still Starting
Too many women think they need to have it all figured out before launching: the perfect website, the polished brand, the flawless Instagram strategy.
Truth? Some of the most successful businesses started messy. A simple offer, a few loyal clients, and a clear message can go a long way. What matters is starting. The rest can evolve.
SHB guides and resources are built to help you start small, smart, and strong—so your business grows with you.
You’re Not Behind—You’re Right on Time
If you’re reading this, it’s not too late. In fact, this may be the most aligned, powerful moment for you to begin. Whether you’re starting from scratch, coming back to a long-held dream, or pivoting in a new direction—you’re exactly where you need to be.
I believe in building with strategy, not overwhelm. That’s why I created tools that meet you where you are—from guided niche development to brand clarity workbooks to business launch planners that actually make sense.
No fluff. No jargon. Just clear steps and real support.
Because your business isn’t just about income—it’s about freedom, fulfillment, and showing up fully as the woman you’re meant to be.
Start today. I’ll show you how.
-Erin