by Erin Abbatangelo | Mar 14, 2026 | Brand Strategy
Learn how embracing your authentic voice can strengthen your business foundation, align your brand, and improve client relationships naturally and sustainably.”
by Erin Abbatangelo | Aug 15, 2025 | Business Strategy
When you work for yourself, it’s easy to miss your wins. You’re one person doing the job of many—CEO, marketer, accountant, customer service, operations, IT, and coffee runner—and in the constant motion of running your business, those moments of progress can get lost...
by Erin Abbatangelo | May 14, 2025 | Business Strategy
If you’ve been sitting on an idea, dreaming of starting your own business, but something keeps holding you back—this is your sign. Now is the time. Whether it’s fear of not being ready, the pressures of everyday life, or a nagging voice whispering, Who do you...
by Erin Abbatangelo | May 14, 2025 | Brand Strategy, Business Strategy
When you’re moving from side hustle to full-time business, your brand isn’t just your logo or your Instagram feed. Your brand is the story your business tells, and strategy is the glue that holds that story together. These are the foundational pieces of a strategic...
by Erin Abbatangelo | May 14, 2025 | Brand Strategy, Business Strategy
At Starting Her Business, we believe that strategy is the foundation of freedom. Whether you’re launching your first offer or refining your sixth, you need a clear plan that aligns your vision, values, and voice.